Marketing Campaign Compliance Review
Review your SMS, email, and calling campaigns for TCPA, CAN-SPAM, and state marketing compliance before you launch
Marketing campaigns that use SMS, phone calls, or email are governed by a complex web of federal and state regulations including the TCPA, CAN-SPAM Act, FCC rules, FTC regulations, and state-specific marketing laws. A single non-compliant campaign can generate thousands of violations — one per message sent. Performance West reviews your marketing campaigns before launch to identify compliance issues. We check consent practices, message content, opt-out mechanisms, sender identification, frequency limitations, and time-of-day restrictions. We review both the technical implementation and the content/language of your campaigns. Our review covers SMS/MMS campaigns, automated calling campaigns, email marketing campaigns, and multi-channel campaigns that combine these methods.
Risk if non-compliant
A non-compliant SMS campaign to 50,000 recipients could generate $25M-$75M in TCPA exposure at $500-$1,500 per message.
Potential penalties
- ⚠ TCPA: $500-$1,500 per message/call
- ⚠ CAN-SPAM: $51,744 per email violation
- ⚠ State marketing law penalties (vary by state)
- ⚠ FTC enforcement actions
- ⚠ Class action lawsuits from recipients
What we deliver
- ✓ Review consent collection and documentation
- ✓ Check message content for required disclosures
- ✓ Verify opt-out mechanisms work correctly
- ✓ Assess time-of-day and frequency compliance
- ✓ Review sender identification and disclosure
- ✓ Check compliance with state-specific marketing laws
- ✓ Evaluate multi-channel campaign coordination
- ✓ Provide pre-launch compliance certification
Frequently asked questions
When should I get a campaign reviewed?
Before launch. Reviewing a campaign after it's sent doesn't prevent the violations. We recommend building compliance review into your campaign launch checklist.
Do you review email campaigns too?
Yes. Email campaigns must comply with CAN-SPAM, which requires accurate header information, clear identification as advertising, a physical postal address, and a working unsubscribe mechanism.
What about social media marketing?
Our review focuses on SMS, calling, and email campaigns which carry the highest regulatory risk. Social media advertising has different compliance requirements.
Can you review campaigns on an ongoing basis?
Yes. We offer ongoing campaign compliance review packages for businesses that run frequent marketing campaigns.
Ready to get started?
Contact us to discuss your compliance needs or request a quote.
Or call us: 1-888-411-0383